As the industry continues to evolve, it’s only a matter of time before digitally printed flexible packaging will be a better choice for brands. The old copper plate printing process required making plates first, a high starting order of say 30,000 bags, and a wait of 4-6 weeks for production time. This was costly. Digital printing allows small businesses to go head-to-head with big brands because their products can stand out from the crowd with bold, professional designs stand out from the crowd.

Three reasons why digital printed flexible packaging is better than traditional packaging.

1. Digital printing takes less time

With traditional packaging printing, a new design or solution can take weeks to create, rather than making changes in minutes. With digital printing, the process is simple and requires no plate-making. All the brand owner needs to do is provide the digital files. The process can be completed in just a few days. With a new package design, there are always adjustments and changes. Design adjustments with digital printing are a straightforward process, and because the turnaround time is fast, allowing for customization and experimentation.

2. Seasonal Packaging

With digital printing, companies can experiment with celebratory holiday packaging and seasonal packaging. For example, at Christmas or Halloween consumers like themed packaging or quirky new flavors. These novel ideas can be realized at low cost and with short lead times. Because digital printing is a flexible process, it reduces waste and is good for the environment when you order on demand. We at Shuangfu Packing are committed to being green.

3. Reduce errors

Digital printing reduces the room for perceived errors. Not only is the turnaround time fast, but thanks to the technology, with the click of a button everything is up and running.

If you are interested in learning more about how you can take your packaging to the next level, we would love to talk to you.

Shuangfu Packing has worked with some of the most innovative companies in the market and we would love to work with you.